Code Name: Pueblo

And the winner is...

And the winner is…

As we stepped into the War Room at Headquarters for the second time in as many months, not a single one of us knew what the day would hold.

The USOC’s board was meeting in Denver to select which city would be the country’s bid city for the 2024 Games — Boston, Los Angeles, San Francisco, or Washington, D.C. For weeks, we had been anticipating the announcement, preparing for the minute we received the decision and were ready to tell the public. Every single piece of content we developed required four versions, four times the work — one for each of the cities — and had to be ready to go at a moment’s notice.

When the call came, everyone’s jaws hit the floor. Our 2024 bid city would be Boston.

After our initial shock, the room became silent and our fingers began furiously pounding the keyboards as we heard a countdown and then, “GO!” — the green light to tell the world our decision.

The social reaction was swift and our we spent the night aggregating content and watching our views uptick. Our announcement video passed the 300,000+ view mark and we were floored by the public’s overwhelming reception of the news.

If the IOC gives us the chance, we get to be responsible for bringing the Games to U.S. soil and to a whole new generation who have never seen a home Games. It made for quite the exciting night, and it’s only going to get crazier as we get closer to the IOC’s decision in 2017. Stay tuned!


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